During my tenure as the copywriter for Valore/SimpleTuition, I wrote landing pages and web content for the various brands and tools owned by the umbrella company. This includes ValoreBooks, SimpleTuition, SmarterBucks, SmarterBank, and more. Samples are available below.

• SmarterBank and #CrushStudentDebt
  

SmarterBank was a unique online banking opportunity for anyone with student loans. The associated rewards program, SmarterBucks, allowed customers to earn rewards that automatically paid down their debt. During launch, we incentivized signing up by offering a $25 bonus and also held a contest that paid down $25,000 of one lucky customer’s loans. Traffic to these landing pages was driven by an aggressive email and social media campaign designed around the hashtag #CrushStudentDebt.

• Other landing pages
  

A short sampling of the other (many) landing pages developed for Valore/SimpleTuition.