One of my primary duties as the copywriter for Valore/SimpleTuition was to write and edit copy for the many emails (transactional, digital newsletters, product updates, dedicated sends, co-marketing, etc) sent on behalf of the various brands and tools that fell under the purview of the umbrella company. Find selections below.

Please note: If the copy is too small to read when clicking an image, click the link above it for the full size version.

ValoreBooks

A leading online bookseller. Emails pushed new and used book sales, book rentals, and sellback.

Full size #1 | Full size #2 | Full size #3

SmarterStudent, SmarterGrad, and SmarterParent Newsletters

Weekly newsletters targeting SimpleTuition’s user base according to the following categories: college student, graduate student, or parent. This allowed us to focus our messaging and speak to each group independently.

Full size SmarterStudent | Full size SmarterGrad | Full size SmarterParent

SimpleTuition

A student loan comparison tool, which allows students and parents to compare student loans much the same way people compare hotels or plane tickets. Emails informed users about their loan options and offered tips and tricks that would help them save money.

Full size #1 | Full size #2 | Full size #3

Student Deals

Student Deals by SimpleTuition was like Groupon, but targeted to a more specific audience. Not just people who wanted to save money, but college students who wanted to save money. The products we featured and the humorous tone we chose reflected that audience.

Full size #1 | Full size #2 | Full size #3

ian bassingthwaighte

samples

email campaigns

brochures, postcards, infographics

social content

web content